A problem often encountered in scaling a franchise or multi-site business is the owner or manager’s inclination to wear every hat and take on too many tasks. What was necessary in the early stages of business, in terms of managerial control of day-to-day tasks, quickly becomes a hindrance to the ongoing success of a business as the manager’s time and attention quickly become the rate limiting factor in a business’s growth. The old adage of “working in the business rather than on the business” starts to rear its ugly head. Owners and managers will add far more value by continuing to focus on delivering passion, direction and leadership.

The ability to delegate to other team members can be limited in a rapidly changing environment, as they are often already at capacity. So, while sharing staff resources might be an acceptable short-term solution for smaller revenue focused tasks, larger support functions such as accounting, marketing, HR, finance, IT functions and customer support get left behind and ultimately will need their own specialised personnel and resources.

As the business continues to thrive and grow, it can be tempting to take on multiple new hires to fulfil the business’ growing needs. This can be an expensive process and may not necessarily be the right long-term solution – a resource that is required today could become unsuitable in 18 months' time as the business continues to grow and evolve.

In almost all of the above cases, outsourcing is the most effective and streamlined path when scaling your business. As specialists, the outsourced partners provide greater efficiency and by combining that with offshore resources, the outcome is far more cost effective.

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